Not all SEO practices are created equal. While some methods follow search engine guidelines and focus on long-term, sustainable results, others rely on shortcuts that can risk penalties or even complete removal from search results. White Hat SEO refers to ethical optimization practices that follow search engine guidelines and focus on improving user experience. It’s a long-term strate... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google